As the EV charging market matures, one of the biggest mistakes Charge Point Operators can make is building features without understanding EV driver needs.

In this Podcast #39 highlight, Theo Reichgelt (Founder, Next Industry) explains why real differentiation doesn’t start with hype-driven features like Plug & Charge — but with direct conversations with EV drivers. By visiting charging locations, observing user behavior, and comparing competitor sites, CPOs can uncover what truly matters and invest where it creates real value.

🔑 Key takeaways

• Why ignoring EV driver feedback leads to poor ROI

• Plug & Charge vs. real-world driver priorities

• How on-site conversations reveal true user needs

• Why CPOs should validate features before building them

• How user insight drives better charging experiences

🎧 Listen to the full episode of The Charge Point Podcast
https://www.flexecharge.com/resources/the-charge-point-podcast