As EV charging infrastructure expands rapidly across Europe, competition between Charge Point Operators is intensifying. EV drivers now have more choice than ever — which means CPOs must actively differentiate to ensure drivers choose their chargers over competitors’.

In this Podcast #39 highlight, Theo Reichgelt (Founder, Next Industry) explains why marketing, loyalty strategies, and brand connection will define the next phase of EV charging growth. From targeting specific use cases to integrating advertising screens at charging sites, CPOs are exploring new business models that go far beyond kilowatts and uptime.

🔑 Key takeaways

• Why EV charging markets are becoming crowded locally

• How CPOs can differentiate when drivers have multiple options

• The role of loyalty programs and audience segmentation

• Advertising and on-site engagement as new revenue levers

• Why brand trust and comfort influence charger selection

🎧 Listen to the full episode of The Charge Point Podcast
https://www.flexecharge.com/resources/the-charge-point-podcast